It was a pleasure to be featured in the latest Serbia Special edition of HANDELSZEITUNG, where I had the opportunity to discuss the growing economic relationship between Switzerland and Serbia in my role as Executive Director of the Swiss-Serbian Chamber of Commerce.
Our conversation focused on why Serbia is increasingly attracting the attention of Swiss companies—not only as a competitive market, but as a destination for innovation, talent, advanced manufacturing, healthcare, life sciences, renewable energy and sustainable growth.
One message I strongly believe in is that successful business relationships are built on trust, personal connections, and a genuine understanding of the local market. At the Chamber, our role is to help companies build those connections and navigate opportunities with confidence.
I am honoured to be featured alongside President Guy Parmelin, Ambassador Ivan Trifunovich and other distinguished contributors, all highlighting different aspects of the strong and growing partnership between Switzerland and Serbia.
A sincere thank you to Handelszeitung and Florian Fels for the opportunity to contribute to this special edition showcasing the opportunities, achievements and future potential of Swiss-Serbian cooperation.