MSA IP – Milojevic, Sekulic and Associates is a boutique law firm which specializes in prosecution and litigation of trademarks, patents, designs, as well as in enforcement of Intellectual Property rights in the region of Southeast Europe. From its head office in Belgrade, Serbia, MSA IP directs and coordinates the work of its local offices in nine countries in the region, as well as the work of its associated firms in other neighboring countries.
The firm was established in March 2012 by a group of professionals, led by Milan Milojevic and Vuk Sekulic, who have previously worked together in a well-established regional IP firm. The idea behind the establishment of MSA IP was to provide the best service for clients, on one hand by providing a more motivating working environment for smart, talented lawyers and paralegals, and, on the other hand, by being much more proactive and by working alongside clients to better understand their needs and offer the best possible solutions in a complex and constantly changing environment. The firm’s founders also wished to focus on legal work, namely, as Milan Milojevic said in an interview to The Trademark Reporter, to do “more litigation, more enforcement, more anti-counterfeiting work”.